Ocean University of China
Marketing

Marketing is the process used to determine what products or services may be of interest to customers, and the strategy to use in sales, communications and business development. It generates the strategy that underlies sales techniques, business communication, and business developments.It is an integrated process through which companies build strong customer relationships and create value for their customers and for themselves.

Marketing is used to identify the customer, satisfy the customer, and keep the customer. With the customer as the focus of its activities, marketing management is one of the major components of business management. Marketing evolved to meet the stasis in developing new markets caused by mature markets and overcapacities in the last 2-3 centuries. The adoption of marketing strategies requires businesses to shift their focus from production to the perceived needs and wants of their customers as the means of staying profitable.

1.Applicant should hold a Bachelor's degree
2.Pass the entrance examination or tests

1.  Photocopy of valid passport
With photo, passport number &expiration date and name included.

2.  Passport-sized photo
A passport-sized photo taken recently of the applicant.

3.  Bachelor's degree diploma
Graduation certificate should be in Chinese or English.If not, it should be translated into Chinese or English and be notarized.

4.  Transcript of undergraduate school

5.  Two recommendation letters(optional)
From professor,associate professor or equivalents.

6.  Study plan
Including study purpose, research interest and research plan in brief.

7.  Resume
Written in Chinese or in English